Services / 02 Marketing
Spend is easy. Demand is the hard part.
Campaigns, content, paid media and growth — planned against a defined audience and a defined economic model, then made by people who can actually design the thing.
You can optimise a weak idea for years and never fix it.
Most accounts we inherit are technically well run and creatively empty. The targeting is clean, the bidding is sensible, and the work itself gives nobody a reason to stop scrolling. Efficiency gains run out; the idea is what compounds.
Because the strategy, the brand and the creative sit in the same team here, we can change the argument rather than only the budget — and we can tell you honestly which one is costing you more.
Campaign strategy
The audience, the insight, the offer and the sequence. What we are saying, to whom, and what we expect it to move.
Paid media
Planning and hands-on management across search, social, programmatic and retail media — structured so the results can be read.
Creative production
Concepts through to finished assets: film, stills, motion, copy and the volume of variants performance work genuinely needs.
SEO & organic content
Technical health, information architecture and an editorial plan built on demand that exists, not keywords nobody searches.
Lifecycle & CRM
Onboarding, retention and reactivation journeys — usually the cheapest growth available and the most often ignored.
Social & community
Platform-native creative and a posture worth having, rather than a content calendar filled for its own sake.
Landing pages & CRO
The pages the media points at, designed and tested as part of the campaign instead of inherited from the website.
Analytics & attribution
Tracking, dashboards and an honest measurement model — including what it can and cannot prove.
Baseline
Account, analytics and creative audit. We establish what you are actually paying per outcome today, and where the measurement is lying to you.
1 – 2 weeks
Plan
Audience, channel mix, budget model and the creative territory. Agreed targets, and agreed definitions of the numbers we will be judged on.
2 weeks
Make & launch
Creative production, page build, tracking implementation, launch. Enough variants to learn something, structured so we learn the right thing.
3 – 6 weeks
Read & iterate
Weekly optimisation, monthly reporting against the agreed model, quarterly strategic review. Losing tests reported as plainly as winning ones.
Ongoing
A retained engagement delivers most of this on a rolling basis.
- Channel & budget plan
- Audience & segmentation model
- Creative territory & asset library
- Campaign calendar
- Landing pages
- Tracking & tagging implementation
- Live performance dashboard
- Test log & learnings archive
- Monthly performance review
- Quarterly strategy review
Tell us what you need to grow.
Whether it's a full rebrand or one stubborn conversion problem, the first conversation is the same: what are you trying to move, and by when?
Enquiries
hello@industrylogic.co.ukPrefer a brief?
Use the project form