Services / 04 Strategy
A strategy is a set of things you agree not to do.
Digital strategy, positioning and product roadmap — the decisions everything else inherits, written for the people who have to act on them.
A plan nobody can argue with is a plan nobody will use.
The classic deliverable is ninety slides, universally agreed and entirely unusable — because it never states what it rules out, what it costs, or what would prove it wrong.
Ours are short, specific and falsifiable. Named trade-offs, a sequenced roadmap with rough effort against each item, and the handful of numbers that will tell you within a quarter whether the thesis is holding.
Digital strategy
How digital earns its place in the business: the channels, products and capabilities worth investing in, and the order to do it in.
Market & audience research
Qualitative and quantitative work on the people you serve and the alternatives they are weighing you against.
Proposition development
What you offer, to whom, at what price, and why it is preferable — tested with real buyers before it becomes a campaign.
Product roadmap
A sequenced plan with dependencies and rough effort attached, honest about what has to be true for each stage to pay off.
Service design
The whole journey, including the human and operational parts — because most digital failures are actually process failures.
Measurement frameworks
The small set of numbers that matter, how they are defined, who owns them, and what each one should trigger when it moves.
Growth modelling
A simple model of how growth actually compounds in your business — acquisition, conversion, retention and price, with the leverage identified.
Capability planning
What to hire, what to keep in-house and what to buy. We will happily recommend that you need less agency, not more.
Frame
Agree the actual question. Most strategy briefs arrive as a solution already chosen; the first week is spent testing whether it is the right one.
1 week
Evidence
Customer interviews, market and competitor analysis, internal data and a review of what you have already tried and why it didn't stick.
2 – 4 weeks
Decide
Options with trade-offs, modelled and priced, worked through with your leadership team in the room rather than presented to it.
1 – 2 weeks
Sequence
The roadmap, the measurement framework and a first ninety days specific enough that work can start the following Monday.
1 week
Short documents, written to be argued with.
- Strategy document (short)
- Research findings
- Audience & segment definitions
- Proposition & pricing rationale
- Competitive position map
- Growth model
- Sequenced roadmap
- Measurement framework
- First ninety days plan
- Capability & resourcing recommendation
Tell us what you need to grow.
Whether it's a full rebrand or one stubborn conversion problem, the first conversation is the same: what are you trying to move, and by when?
Enquiries
hello@industrylogic.co.ukPrefer a brief?
Use the project form